The rushed contact
Friendly, busy and willing to listen if the opening feels clear.
BeginnerConversation training for teams that need to sound human.
Your team practises customer conversations out loud with AI and gets feedback straight away. Real calls are reviewed against your own criteria. For sales teams, call centres, fundraising and onboarding.
At Trust and Credo (face-to-face fundraising): 47% more sales per shift in the first three shifts, from new employees who completed the onboarding beforehand.
Face-to-face fundraising · B2C
Call centres · B2B and B2C
Built by
Two products, one platform
Practise and review.
PitchMaster is the AI platform for teams that talk to customers: practise with lifelike AI counterparts and get instant coaching feedback, and have real calls reviewed against your own criteria.
AI CoachTeam members practise conversations with AI customers and get instant feedback.How practice worksCall reviewHave real conversations reviewed against your own criteria, with coaching per team member.See Call review
An extra tool next to your training: team members practise as often as they need, and trainers and team leads see in the results where someone gets stuck.
See it and hear it
A one-minute tour, and a real training round between a team member and an AI counterpart.
(Spoken in Dutch)
PitchMaster voice demo
0:00 / 2:15
Practise
Practise on every kind of person your team meets.
Build a scenario library around the people your team actually talks to: rushed contacts, careful evaluators and skeptical challengers. As your team improves, the objections get harder.
The skeptical challenger
Direct, protective of time and quick to challenge vague claims.
Advanced
The careful evaluator
Thoughtful, hesitant and needs the value to feel specific.
Intermediate
The impatient pragmatist
Sharp, practical and focused on value within the first minute.
Advanced
The open-minded listener
Curious, positive and needs the story to feel concrete.
Beginner
The cautious gatekeeper
Analytical, careful and asks for proof before saying yes.
Advanced
The warm regular
Positive but easily distracted unless the value is personal.
Intermediate
The quiet observer
Reserved, hard to read and only opens up after patient questions.
IntermediateEvery scenario works in your team's language: Dutch, English, French, German and Spanish
The coach
Feedback the moment the conversation ends.
Every round gets a score on the moments that decide the outcome: the opening, the problem, the objection and the ask. Your team sees exactly where they stand, and managers can coach on patterns instead of gut feeling.
7.4Overall
Opening
7.8
Warm, direct and clear
Problem
6.4
Needs more impact
Objection
8.1
Calm and confident
Ask
7.2
Close with more certainty
Bot BuilderA working training bot in minutes.
Describe the conversation your team needs to practise. PitchMaster turns it into a voice-training bot you can test and publish.
A sceptical person who hesitates about price…
✓ Training bot ready
Open · Need · Objection · Close · Coaching feedback
Describe it in plain languageTest before your team practisesPublish when it feels right
Managers see progress per team member and team.
Also on iPhone and Android
Practise on the way to a location or right after a shift, while the conversation is still fresh. The PitchMaster app for iPhone and Android runs the same scenarios and feedback as the browser.
Call reviewCoach on what was actually said.
Upload a call or let the notetaker join in Teams, Meet or Zoom. Names and numbers are removed.
- A report per conversationWith quotes from the call.
- Your own criteriaAssessed the way your team defines a good conversation.
- A team overviewPer team member you see where conversations get stuck, and the team practises the weakest point right away.
What customers say
Teams practise more when the pressure feels safe.
Managers get a repeatable way to train real conversations. Your team builds confidence before they speak to a real person.
Result
At Trust and Credo we compared new employees who completed the onboarding before their first shift with employees who did not.
47% more sales per shift
With onboarding1.57sales per shift
Without1.07
In the first three shifts
Half as many shifts without a sale
With onboarding17%of shifts without a sale
Without34%
In the first three shifts
Not a randomised test: 59 employees completed the onboarding beforehand, 532 did not. Within the same branch and start month the difference holds. Measured from 1 April 2026.
"PitchMaster gives our teams a structured way to practise before they go into the field. The scenarios feel close to real street conversations and the feedback helps managers coach much more specifically."
Trust Marketing team
"For our teams, the biggest value is consistency. Everyone can practise the same situations, in their own language and at their own pace, while managers keep a clear view of progress and coaching points."
Credo Marketing team
"The collaboration is smooth. Feedback is picked up quickly, improved immediately, and we can see our employees scoring better through practice. They build experience with human-like conversations without the pressure of being thrown straight into the deep end."
Call2Know team
- training rounds practised since June 2026
- 1,900+
- hours of conversation spoken out loud
- 100+
- trainees reach a 7+ score, typically within 4 rounds
- 1 in 2
- organisations training on the platform
- 48
Platform data, measured 8 September 2026. Scores are the coaching score out of 10 on the opening, problem, objection and ask.
Book a demo
30 minutes, with scenarios from your own daily work.
Who it is for
Built for teams whose results depend on a conversation.
PitchMaster trains the moments that decide the outcome: the opening, the objection and the ask. These are the teams that practise with it every day.
- Discovery and qualificationPrice and timing objectionsClosing with confidenceRead more
Sales teams
B2B and B2C sales, inside sales and account management - Cold and warm outbound callsAngry or hesitant callersRetention and win-backRead more
Call centres
Outbound and inbound teams, customer service and retention - The stop and the openingTelling the cause in one minuteAsking for a monthly donationRead more
Face-to-face fundraising
Street and door-to-door fundraising for charities - Job interviews from both sidesDifficult conversationsOnboarding scripts and product talksRead more
Interview and onboarding training
Recruiters, HR teams and new hires
Next to what you already use
What PitchMaster adds to what you already use
Now: E-learning
Gives knowledge, but you do not practise out loud.
With PitchMaster
Practise out loud, with feedback straight away.
Now: Roleplay with a trainer or colleague
Realistic, but time is limited and the judgement differs from person to person.
With PitchMaster
Practise as often as you need, always against the same criteria. The trainer stays for the deeper work.
Now: Listening back to calls for quality
Takes a lot of time, so often only part of the calls.
With PitchMaster
Every uploaded call against your own criteria, and practise the weakest point right away.
Read more about Call reviewOur team
We’re Mathijs, Aaron and Ceylan. All three of us come from sales, at Trust Marketing. We know how nerve-racking your first conversations are, and how much practice new colleagues need. So we built PitchMaster.
Meet the team
Mathijs Roelofsen
Co-founder
Aaron Trommelen
Co-founder
Ceylan Trommelen
Co-founder
FAQ
Frequently asked questions
What is PitchMaster?
PitchMaster is the AI platform for teams that talk to customers: practise with lifelike AI counterparts and get instant coaching feedback, and have real calls reviewed against your own criteria. PitchMaster (pitchmaster.pro) is a product of Changemakers B.V. in Megen, the Netherlands.
What is the difference between practising and Call review?
Practising means holding conversations out loud with an AI customer or passer-by, with direct feedback. Call review means having real conversations assessed against your own criteria, through an upload or the notetaker in Teams, Meet or Zoom. Read more about Call review
Who is PitchMaster for?
Sales teams, call centres, face-to-face fundraising, and interview and onboarding training.Sales teamsCall centresFace-to-face fundraisingInterview and onboarding training
Which languages does PitchMaster work in?
You can practise in Dutch, English, German, French and Spanish.
Does PitchMaster also work on my phone?
Yes. PitchMaster runs in the browser and as an app for iPhone and Android.App for iPhoneApp for Android
How does PitchMaster handle our data?
The core application, database, storage and backups run at Hetzner in Germany. Training conversations, transcripts, feedback and recordings are automatically deleted or scrubbed after 30 days. Customer content, recordings, transcripts and feedback are not used to train general AI models. Some providers may process limited data outside the EU, under contractual transfer safeguards. Read more about security and data
How can I see PitchMaster?
Request a demo. After the form you choose a moment in the calendar straight away. Book a demo
Ready when you are
See PitchMaster on your own conversations.
Book a 30-minute walkthrough and see PitchMaster work on your own pitch, with scenarios from your daily practice.
After the form you choose a moment in the calendar straight away.